This Privacy Policy explains how tryvium (“we”, “us”, “our”) collects, uses, shares, retains, and protects your personal data when you use our websites, products, and services (collectively, the “Services”). We are committed to protecting your privacy and ensuring compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and other relevant legislation.
1. Personal Data We Collect and How We Collect It
We collect personal data directly from you, automatically through your interactions with our Services, and from third-party sources as described below.
| Category | Examples | Source(s) |
|---|---|---|
| Contact Information | Name, email address, company name, phone number | Provided by you through forms, demos, or communications |
| Account Details | Username, password (hashed), account preferences | Created by you during account setup or profile updates |
| Usage & Interaction Data | Pages visited, clickstream, session duration, IP address, device and browser type | Automatically collected when you use our Services |
| Technical & Log Data | Access logs, error logs, device identifiers | Automatically from our systems |
| Communications Data | Messages, support tickets, emails | From you when contacting us for support |
| Marketing & Preference Data | Subscription preferences, consent to marketing, cookie choices | From you or via cookies with consent |
| Third-Party or Integration Data | Data shared through integrations, analytics partners, or connected services | From third parties where you have granted permission |
2. Purpose and Lawful Basis for Processing
We process your personal data for the following purposes and on the following lawful bases:
| Purpose | Lawful Basis |
|---|---|
| To provide and maintain our Services, including support and account management | Contractual necessity |
| To communicate with you about features, updates, or inquiries | Contractual necessity or legitimate interest |
| To send newsletters, product updates, and marketing communications | Consent (you can withdraw anytime) |
| To improve and optimize our Services through analytics and feedback | Legitimate interest |
| To detect, prevent, or investigate security incidents or fraud | Legitimate interest and legal obligation |
| To comply with legal or regulatory obligations | Legal obligation |
| To manage business operations, audits, and compliance reviews | Legitimate interest |
3. How We Share Personal Data
We may share your data only as necessary for the purposes above:
– Service Providers and Vendors – such as hosting, analytics, email delivery, and CRM platforms.
– Affiliates and Subsidiaries – within the tryvium corporate group for operational purposes.
– Professional Advisors – auditors, legal counsel, or consultants under confidentiality agreements.
– Business Transactions – in case of a merger, acquisition, or restructuring.
– Legal Requirements – when required by law, regulation, or court order.
– With Your Consent – when you authorize integrations or third-party connections.
All third parties processing your data act under contract and are required to maintain equivalent data protection standards.
4. Data Retention
We keep personal data only for as long as necessary for the purpose it was collected, unless a longer retention period is required by law.
Typical retention periods:
– Account and profile data – retained while your account is active, and deleted or anonymized within 3 years of inactivity.
– Communication and support records – retained for 5 years for reference and compliance.
– Marketing data – retained until you withdraw consent or unsubscribe.
– Log and analytics data – pseudonymized or deleted after 1–2 years.
Once retention periods expire, we securely delete or anonymize the data.
5. Your Data Protection Rights
Depending on where you reside, you may have the following rights:
– Access – request a copy of the personal data we hold about you.
– Rectification – ask us to correct inaccurate or incomplete data.
– Erasure (“Right to be Forgotten”) – request deletion of your data when no longer needed or if you withdraw consent.
– Restriction of Processing – request limitation of how your data is used.
– Data Portability – request your data in a structured, machine-readable format.
– Objection – object to processing based on legitimate interests or for direct marketing.
– Automated Decision-Making / Profiling – request human review or opt-out where applicable.
– Withdraw Consent – where processing is based on consent, you may withdraw at any time.
– Right to Lodge a Complaint – if you believe your data rights have been violated, you can contact your local supervisory authority.
To exercise any of these rights, email privacy@tryvium.ai. We may verify your identity before processing your request.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to:
– Enable essential site functionality (authentication, security)
– Remember user preferences and settings
– Analyze site usage and performance
– Support marketing and advertising (with consent)
You can control cookies through your browser settings or our cookie banner. For details on specific cookies used, see our Cookie Policy.
7. International Data Transfers
Your data may be processed or stored in countries outside your own, including those not deemed to provide the same level of data protection.
When transferring data internationally, we implement safeguards such as:
– Standard Contractual Clauses (SCCs)
– Adequacy decisions by the European Commission or other authorities
– Encryption and access controls to maintain data security
8. Data Security
We implement appropriate technical and organizational measures to protect your personal data, including:
– Encryption in transit and at rest
– Role-based access controls
– Firewalls, network segmentation, and intrusion detection
– Regular vulnerability scans and penetration tests
– Security awareness training for employees
If a data breach occurs, we will notify affected users and regulators as required by law.
9. Children’s Privacy
Our Services are not intended for individuals under 16 years of age. We do not knowingly collect data from minors.
If you believe a minor has provided data, contact us at privacy@tryvium.ai and we will delete it.
10. Updates to This Policy
We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements.
When updated, we will revise the “Last Updated” date and, where required, notify you of material changes.
11. Contact Us
If you have any questions, concerns, or complaints regarding this Policy or our data practices, you can contact us at:
Email: privacy@tryvium.ai
Address: 1460 US Highway, 9 North, Suite 303, Woodbridge, New Jersey – 07095
If you are in the EU or UK, you also have the right to lodge a complaint with your local data protection authority.
For Data privacy policy related to tryvium product usage and GDPR compliance, please click below to view the “Customer Data Privacy Rights Document.”
For any questions, concerns, or requests related to this Privacy Policy, please reach out to our Chief Information Security Officer at support@tryvium.ai or fill out the contact form on our website: https://www.tryvium.ai/demo/
Your Customer Data Privacy Rights Document has been downloaded Successfully.
